Silk City Capital · Veloce Capital · October 2026
Silk City Capital: the plan to raise $10M
Silk City CapitalPrepared for Surf Dinani, Gem George and Mike Kim · based on the Q3 2026 investor presentation
Our understanding of the fund
OperatorAnia ManagementFundSilk City Capital
Silk City CapitalTodayFund open Q3 2026
Years 1–2About $100M raise goal
Year 5Investment period ends
Year 10Fund term ends
15 years in Paterson
About 3,000 units built from the ground up, and equity in about 7,000.
650 investors
$350M+ under management, raised so far through your own network.
$100K minimum
Offered under Rule 506(c), so it can be advertised to accredited investors.
17–20% net IRR
Fund target, with a 1.6x target multiple. Illustrative, per the fund deck.
What we will show investors
In the ads
A city short 11,885 homes
Paterson's estimated need over five years, with Northern NJ vacancy at 3.9%.
An operator with 3,000 units built
15 years in one market, from acquisition through construction and management.
Possible early tax losses
Depreciation the fund may pass through to investors on the K-1.
After the ad
Landing page
After the accreditation check: the target returns, the fund terms and the strategy mix.
Qualification call
Our setter confirms accreditation, check size and timing, then books the call with your team.
Investor call
Your team presents the offering documents and the Paterson track record.
Returns are not shown in the ads. Silk City is offered under 506(c), which allows advertising.
What changes from the last campaign
| What happened last time | What we do instead |
|---|---|
| 2 of 17 leads were not accredited | The form asks about accreditation and check size, starting at the $100K minimum. Leads who do not qualify cannot book. |
| 4 good calls, then no reply for 2–3 weeks | Pre-call, no-show and post-call emails, plus text reminders, keep each investor engaged between calls. |
| Messages from a made-up assistant and company | Every ad, text and email goes out as Silk City Capital, with wording you approve. |
| Leads thought you were real estate agents | The ads name the fund, the $100K minimum and accredited investors only. |
| Slow replies, then three emails back to back | A dedicated setter calls every lead within 5 minutes, then one email per step. |
Based on what Gem shared on our October 16 call.
The investor journey
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facebook
Silk City CapitalSponsored
Accredited investors: invest alongside a team that has built 3,000 apartments in Paterson, NJ. $100K minimum.
Paterson needs more homes
11,885
units over 5 years · 5.1% vacancy
SILKCITYCAP.COMInvest in Paterson multifamily
Learn moreLikeCommentShare
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✕
Silk City CapitalInvest in Paterson multifamily
Are you an accredited investor?
Yes
No
How much are you looking to invest?
$100K–250K
$250K–500K
$500K–1M
$1M+
Contact information
Full name · email · phonePre-filled by Meta
Submit
By clicking Submit, you agree to send your info to Silk City Capital, who agrees to use it according to their privacy policy.
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On call · 02:14
Mark DavisNew Jersey · from the Silk City campaign
Qualification
Accredited investor, confirmed
Amount: $100K–250K, confirmed
Timing: funds ready this quarter
Watched the overview video
Book with Silk City
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Calendar
WED4
Investor call: Silk City Capital2:30 – 3:00 pm ET · Video callWith the Silk City team
YesMaybeNo
Silk City Investor Desk
Hi Mark, you're confirmed for Wednesday at 2:30 pm ET. We'll text you a reminder an hour before.
Perfect, see you then.
Investor analysis
| Average check | Investors for $5M | Booked calls for $5M | Investors for $10M | Booked calls for $10M |
|---|---|---|---|---|
| $100K | 50 | 477–715 | 100 | 953–1,429 |
| $150K | 34 | 324–486 | 67 | 639–958 |
| $250K | 20 | 191–286 | 40 | 381–572 |
| $500K | 10 | 96–143 | 20 | 191–286 |
$5M at $150K
34 investors, about 324–486 booked calls.
$10M at $150K
67 investors, about 639–958 booked calls.
73% chose $100–200K
In a recent campaign of 173 accredited investors, which fits your $100K minimum.
Booked calls needed at a 70% show rate and a 10–15% close rate. Check sizes based on the ranges selected by 173 accredited investors in a recent campaign.
Working back from the raise
About $120 a booked call
What we see on comparable raises. It can be higher depending on the offering.
Worked backward
Target raise, then investors, then booked calls, then the daily ad spend needed to get there.
$150 a day to start
The first 60 days set your real cost per call. Spend then scales toward the daily figure the calculator shows.
Calculator · Silk City, $10M
–Investors needed
–Booked calls needed
–Total ad spend
–Daily ad spend needed
–Booked calls
–Ad spend only, as % of the raise
Change any number. Booked calls needed = investors ÷ (show rate × close rate). Daily ad spend = booked calls × cost per call ÷ days.
The 60-day campaign
What you get17 deliverables, done for you
Ads
- ✓40 to 60 ads tested on Meta
- ✓Investor angles and ad scripts
- ✓Retargeting audiences
- ✓Monthly messaging refresh
Funnel
- ✓Landing page for this deal
- ✓Overview video page
- ✓Qualification form: accreditation and check size
- ✓Calendar booking flow
Follow-up
- ✓Pre-call email sequence
- ✓No-show email sequence
- ✓Post-call nurture emails
- ✓Pre-call text reminders
- ✓No-show text sequence
Setter and tracking
- ✓Dedicated setter, every lead called within minutes
- ✓CRM setup and lead tagging
- ✓Tracking from ad click to funded investor
- ✓Weekly reporting
$5,000 / monthLeadfins fee, build and management
$2,000 / monthDedicated setter
$150 / dayAd spend, paid to Meta, no markup
$23,000Total for the first 60 days · the test that sets your cost per call before spend scales · 30 days minimum
Days 1–10Build of the ads, landing page and setter script
Days 10–60Live, with weekly reporting
Day 60Joint review: scale, add a deal-level offering, or conclude
Needed from Silk City: Meta ad account and calendar access, approval of the ad wording, and the offering documents for the landing page.